
She started with $100 and a truck.
The first few years weren't pretty. Not because the money wasn't there but because she had to be too many places all at once in order for things to get done right. Sixty hours a week running from job site to job site because she couldn't find people who could get the work done without her standing over it. The business was profitable. It just required her to never stop moving.
That's not ownership. That's a very expensive job.
So she fixed it. She built the systems, hired the right people. Leaders and laborers both. She created the operational structure that let the business run without her ever stepping foot on a job site or in the shop. Then she sold it for 7,000x her original investment.
Today, Trina consults with landscape business owners who are stuck in the same cycle she was. Profitable but trapped, working in the business instead of owning it. She identifies the operational gaps that keep the owner irreplaceable, and installs the infrastructure to make hands-free ownership possible.
She doesn't motivate. She builds.
If your landscape business can't run without you being there for even a week, that's not a leadership problem. That's an operational problem. And operational problems have solutions.
Building repeatable processes that let your business run without you.
Hiring leaders — not just laborers — and creating a culture of accountability.
Moving from volume-based pricing to profit-first models that grow margins.
Positioning your business as an asset buyers compete for.
Grew up determined to change the trajectory of her family — building resilience from the ground up.
While working as a barista, Trina's passion for gardening ignited the idea for Country Girl Gardens.
Launched Country Girl Gardens with $100, a truck, and a willingness to outwork everyone.
Scaled the team, learned painful lessons about pricing, hiring, and cash flow.
Cracked the code on systems, team leadership, and ran the business hands-off.
Sold Country Girl Gardens for a life-changing payout — 7,000x her original $100 investment.
Now helps home service business owners build companies they can scale, step back from, and sell.

Systems strategist helping home service owners build, scale, and exit.
© 2026 Trina Julian. All rights reserved.