Meet Trina Julian

Trina Julian is a systems strategist, business consultant, and the former owner of Country Girl Gardens — a landscaping company she built from a one-woman operation into a seven-figure business she eventually ran completely hands-off.

Trina Julian

Systems Strategist & Business Consultant

She started with $100 and a truck.

The first few years weren't pretty. Not because the money wasn't there but because she had to be too many places all at once in order for things to get done right. Sixty hours a week running from job site to job site because she couldn't find people who could get the work done without her standing over it. The business was profitable. It just required her to never stop moving.

That's not ownership. That's a very expensive job.

So she fixed it. She built the systems, hired the right people. Leaders and laborers both. She created the operational structure that let the business run without her ever stepping foot on a job site or in the shop. Then she sold it for 7,000x her original investment.

Today, Trina consults with landscape business owners who are stuck in the same cycle she was. Profitable but trapped, working in the business instead of owning it. She identifies the operational gaps that keep the owner irreplaceable, and installs the infrastructure to make hands-free ownership possible.

She doesn't motivate. She builds.

If your landscape business can't run without you being there for even a week, that's not a leadership problem. That's an operational problem. And operational problems have solutions.

EXPERTISE

What Trina Helps You Build?

Systems & Operations

Building repeatable processes that let your business run without you.

Team Leadership

Hiring leaders — not just laborers — and creating a culture of accountability.

Pricing & Profit Strategy

Moving from volume-based pricing to profit-first models that grow margins.

Exit Planning

Positioning your business as an asset buyers compete for.

TIMELINE

From $100 to 7,000x ROI

Trina turned $100 and a truck into a seven-figure company, sold it for 7,000x ROI, and now helps other home service business owners do the same.

EARLY YEARS

Roots of Grit

Grew up determined to change the trajectory of her family — building resilience from the ground up.

THE SPARK

From Barista to Business Owner

While working as a barista, Trina's passion for gardening ignited the idea for Country Girl Gardens.

YEAR 1

$100 and a Truck

Launched Country Girl Gardens with $100, a truck, and a willingness to outwork everyone.

YEARS 2-4

Growth & Growing Pains

Scaled the team, learned painful lessons about pricing, hiring, and cash flow.

YEARS 5-7

Seven-Figure Revenue

Cracked the code on systems, team leadership, and ran the business hands-off.

THE EXIT

7,000x ROI

Sold Country Girl Gardens for a life-changing payout — 7,000x her original $100 investment.

TODAY

Systems Strategist & Coach

Now helps home service business owners build companies they can scale, step back from, and sell.

Ready to Work with Trina?

Whether through her book or hands-on coaching, Trina can help you build a business worth selling.

Systems strategist helping home service owners build, scale, and exit.

© 2026 Trina Julian. All rights reserved.